We believe in a conscious and holistic lifestyle.
Featuring a conscious edit of hard to find, established and emerging products, PURERAW focuses on natural but powerful science backed ingredients to take care of your wellbeing. Our products with purpose are results driven, safe for both the planet and people, and allow you to achieve more by using less.
I started Pureraw in 2016, out of a need for my mother to lead a healthier lifestyle after falling ill with cancer. It then became my passion to help other individuals achieve optimum health and well being through functional wellbeing. Growing up, I was surrounded by both ends - a father focused on natural medicine and my mother only trusting science. Pureraw is a reflection of this, us, and these are the roots of Pureraw's products with purpose, a balance between nature and science.
Pureraw is passionate about inspiring others to find that perfect balance between nature and science, as well as contentment in the recognition of simple products with purpose, but not at the expense of the planet. To us, it’s important to remember that every single thing we do has a positive impact on someone or something.
Pureraw is driven by a respect for both the planet and people with a desire to lead a health conscious lifestyle united with a passion to protect nature through educating and inspiring others on their wellbeing journey. Our team of practitioners are on hand to advise on all things wellbeing, we believe that knowledge and education is key to making conscious and confident choices.
Making conscious choices means knowing and being aware of harmful and unnecessary ingredients. The products we carry have been carefully selected for their great quality and for staying true to what they stand for, they only use ingredients which are not harmful to you or the planet. We call it the conscious edit, a sustainable change to the future of healthcare.
Our conscious edit proves that going natural does not mean you have to compromise on quality and results. Each product has been chosen with purpose and commitment to balance beauty + wellbeing. We source our products from independent makers with a common sense of principle, those who share our ethos of high performance products that don't cost the earth.
OUR CONSCIOUS EDIT
It is vital that the brands we work with align with our 'planet and people' policy so they protect our environment and our health.
Each brand at PURERAW is carefully selected and has shown their commitment to 'planet and people' by doing things differently or by providing solutions to help you touch the planet more lightly with your choices. This could be by excluding specific ingredients, championing the rights of workers or donating to developing areas - all are trying to do better.
None of the brands we stock test their products on animals, nor do they instruct anyone to do so on their behalf. Our sourcing approach looks beyond the elimination of parabens, petrochemicals, phthalates, SLS, and synthetic fragrances and extends to a further 25 + commonly used synthetic chemicals.
We don't use the term 'chemical free' on our website, a term commonly used in natural skincare and products. We find it misleading because a common example of a chemical substance is pure water; it has the same properties and the same ratio of hydrogen to oxygen. An essential component to human life is in fact a chemical. Instead, we believe in a conscious and holistic lifestyle.
We are committed to making a positive impact and inspiring others to do the same. We stand by these principles because we want to start with what we know best and continue to make progressive change that helps transform the world we live in. Pureraw is proud to be part of creating a sustainable change to the future of healthcare and a positive movement.
Thank you for your support and for coming on this journey with us,
Director + Founder, PURERAW