OUR STORY

We believe in a holistic lifestyle.

PURERAW focuses on natural but powerful science backed ingredients to take care of your wellbeing. Our products are results driven, and allow you to achieve more by using less.

Pureraw was created in 2015, out of a need for my mother to lead a healthier lifestyle after falling ill with cancer. It then became my passion to help other individuals achieve optimum health through functional wellbeing. Growing up, I was surrounded by both ends - my father focused on natural medicine and my mother only trusting science. Pureraw is a reflection of this, us, and these are the roots of Pureraw, a balance between nature and science.

 

OUR MISSION

Pureraw is passionate about inspiring others to find that perfect balance between nature and science, as well as contentment in the recognition of simple products with purpose, but not at the expense of the planet. To us, it’s important to remember that every single thing we do has a positive impact on someone or something.

We believe that knowledge and education is key to making conscious and confident choices. We source our products from independent makers with a common sense of principle, those who share our ethos of high performance products that don't cost the earth. None of the brands we stock test their products on animals, nor do they instruct anyone to do so on their behalf. Our sourcing approach looks beyond the elimination of parabens, petrochemicals, phthalates, SLS, and synthetic fragrances and extends to a further 25 + commonly used synthetic chemicals.

We don't use the term 'chemical free' on our website, a term commonly used in natural skincare and products. We find it misleading because a common example of a chemical substance is pure water; it has the same properties and the same ratio of hydrogen to oxygen. An essential component to human life is in fact a chemical. Instead, we believe in a conscious and holistic lifestyle.

We are committed to making a positive impact and inspiring others to do the same.

Thank you for your support and for coming on this journey with us,

 

Founder, PURERAW